Social Media Under Pressure

Social Media Under Pressure

When the world felt suddenly isolated and we needed social media most, the seams of media giants like Facebook were stretched farther than anticipated. With the rise in working from home and e-learning, users are spending more time than ever searching for content, and hoping to find a new meaningful way to connect with brands and organizations.

Schools, non-profits, and even local governments have relied on Facebook groups to connect with the public, but the devastation of COVID-19 lockdowns swallowed up reliable channels with distracting rhetoric and broken down messaging. Teachers are exhausted trying to keep up, yet dissatisfaction grows. 

Brands have reported a reduction of effectiveness for social media advertising leading up to 2020, with 48% of marketers saying they don’t see any clear ROI in this channel. Now with the extraordinary events occurring across the world, users are even more distracted than before. 

What was founded to provide online platforms for people to connect, social media quickly monetized as businesses tried to break in to get a moment of attention from captured audiences. After years of advertising and paid content, propaganda bots and trolling, anonymous users have infiltrated social networks, leaving it nearly impossible for small businesses and organizations to clearly communicate with audiences on a level playing field.

Advertisers are leaving Facebook in droves in search of a more effective way to reach customers. Some may see this as an improvement for users as their feeds are filled with fewer ads, and could be perceived as a good thing for some small businesses that can’t compete with the budgets of big brands. 

Between the aforementioned distractions and algorithms created to raise revenues rather than help businesses connect with their audiences, the problem with social media seems to grow daily. And, while Facebook, Twitter, and Google are doing everything they can to innovate, there is an unrest that may not be able to be solved from the inside out. A quick Google search will show you that there is no lack of trying to compensate for these changes, as marketing agencies around the world publish the newest trends to watch. 

As schools of thought continue to evolve we have seen an emergence of the anti-social media, social media alternatives such as MeWe and Ello, however adoption has been slow.  Each of these new platforms all try to do what Facebook has accomplished plus tackling issues like data privacy or the decentralization of content. 

Amongst new voices is Develapp, with intentions of not just mimicking the giants, but introducing the first brand-to-consumer platform that is designed to keep any brand, organization, or entrepreneur an equal footing inside a digital platform. 

“We don’t need another social media platform, we need a communication platform that focuses on keeping communication lanes open and clear.”

Michael Slosar, CEO of Develapp. 

The purpose of Develapp and Fan Club App (FCA) is to flip the whole model on its head, letting the businesses, brands and influencers control the digital settings. Channel owners invite their fans to join them for a hyper personalized brand experiences in a micro-application mobile environment. 

Social media isn’t going anywhere, and neither are it’s problems. But with new technology like the application-as-a-service model provided by Develapp, brands won’t have to choose. They can aggregate their social media into a singular channel, and push messaging in a 100% controlled environment. It’s truly the best of both worlds, a way for small businesses and entrepreneurs to compete at a higher level, standing side by side with major enterprise organizations that are just as fed up with the challenges from social media as they are.

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